We built our pre-bid fraud detection in-house because we felt more could be done to minimise budget wastage. We benchmark ourselves against the industry’s leading players and continuously come out on top.
It took our data scientists billions of data points and months of machine learning to develop our world class CTR / CPI estimation product. DSPs who use this product generally see on average a 30% reduction in eCPC / eCPI for clients.
Why pay more for an impression in the exchange when you don’t need to? We have built the industry’s first bid rate optimisation tool which ensures you pay the right price for the right impression.
Our sophisticated machine learning algorithms can deliver desktop and mobile audience lookalikes with unrivalled scale at over 90% accuracy.
We provide publishers with the data science to maximise revenue whilst providing the tools to build their own data management platform (DMP) solution.
Publishers can now maximise yield from every impression they sell with our industry first dynamic real-time floor price optimisation product. With the advent of header bidding, the opportunities to maximise yield are complex, yet vital.
Deep Learning to Estimate User Clicks/Conversions
Area Under the Curve (AUC) metric to measure the CTR performance
Feedback Control of Real Time Bidding
Stabilising Effective Cost Per Click (eCPC) whilst increasing click through rate
Dynamic Pricing - Programmatic Guaranteed & Real Time Bidding (RTB)
Up to 21% revenue increase for publishers
Real Time Bidding Technical Monograph
Overview of datasets & research problems
Publisher Floor Price Optimisation in RTB
Increase in publisher revenue of 35%
Audience Lookalike Modelling
5.5% increase in CTR performance
Optimising Cost per Action (CPA)
Up to 32% ROI for advertisers
Display Advertising Options
Revenue increase of 40% for publishers