Converting data streams to revenue streams: #worldclassAI
In a data-rich world where AI is a 'must have', we're a world-class AI spin-out from University College London, one of the premier global centres of computing science academic excellence.
User Response Rate Estimation
Advertisers waste money if they reach the wrong audiences. Our world-class Real-time Bidding (RTB) product estimates the probability of a user taking an action that the client specifies, for example clicking, installing, registering, or purchasing. Demand-side Platforms (DSPs) see on average a 30% reduction in customer acquisition costs.
Bidding Optimisation
Paying the right price for an ad impression is paramount, especially when billions of impressions are made every day. We have built the industry’s first bid price optimisation tool which ensures clients pay the right price for the right impression. This is especially powerful when combined with the User Response Rate Estimation tool.
Audience Lookalike Modeling
Marketers are always looking to expand their audience base. We can do this by creating lookalikes based on their current audience profiles. Our machine learning algorithms deliver desktop and mobile audience lookalikes at scale with over 90% accuracy.
Audience Extensions
We provide publishers with the data science to maximise revenue while giving them the tools to build their own data management platform (DMP) solutions.
Floor Price Optimisation
Maximising yield across ad inventory is the prime aim for online publishers, but it takes into account many complex factors. Our price optimisation product is dynamic, working in real-time to achieve this objective - an industry first.
About
In a data-rich world where AI is a ‘must have’, we are world-class AI experts who help digital professionals understand and monetise digital user behaviour.
We are a spin-out from a premier global centre of computing science academic excellence, University College London.
Our core team is taken from the top performers in the UCL computer science faculty. We maintain strong links with UCL, as Prof. Jun Wang is Chair Professor of Data Science, and we also sponsor PhDs, hire interns, and conduct joint research with UCL.
Rael Cline
Co-Founder, CEO
Rael holds a Masters in Finance from Cambridge Judge Business School. He co-founded South Africa's third mobile virtual network operator.
Prof. Jun Wang
Co-Founder, Chief Scientist
Jun is Chair Professor of Computer Science at UCL. He has published over 100 research papers and has over 15 years' experience in industry consultation.
Victor Malachard
Executive Chairman
Victor is an industry-leading entrepreneur specialising in ad tech and machine learning.
Dr. Shuai Yuan
VP of Data Science
Shuai has a PhD in Computer Science from UCL. He was part of the team which won the first global real-time bidding (RTB) algorithm contest.
Allan Brisbane
VP of Engineering
Allan has twenty years experience in software engineering, across numerous start-ups and high traffic systems.
Thomas Marks
Senior Developer
Thomas has a first-class MEng in Electronic Engineering and Business, and is Organiser of the Wilmington Web Dev Meetup.
Davide Vitelaru
DevOps Engineer
Davide is a software engineer with a passion for Artificial Intelligence and Robotics.
Andreas Gompos
Data Scientist
Andreas has an MSc in Data Science from UCL, and in Chemical Engineering from the University of Athens.
Angus Bankes
Board Member
Angus is a technology entrepreneur. Recognised as a pioneer in the area of XML, he was one of the driving forces behind the mass adoption of RSS feeds.
Fangzheng Hu
Data Scientist
Fangzheng has a MSc in Web Science and Big Data Analytics from UCL, and is passionate about applying state-of-the-art machine learning techniques.
Guanyu Tao
Data Scientist
Guanyu has a MRes in Web Science and Big Data Analytics from UCL. He has published three research papers, and has five years of data science work and research experience.
Lab
We’re a world-class AI spin-out from a premier global centre of computing science academic excellence, University College London.
In the latest Research Excellence Framework (REF) evaluation in 2014, UCL was ranked first place for Computer Science, out of 89 universities assessed, and well ahead of other institutions. 61% of its research work is rated as world-leading (the highest possible category) and 96% of its research work is rated as internationally excellent.
We’re proud of our world-class credentials, consistently presenting our breakthrough research at prestigious international conferences and journals, and winning awards in the process. Below are just some of the white papers produced by our team.
Converting data streams to revenue streams: #worldclassAI
Bidding Algorithm
Unifying user response prediction, bid landscape forecasting and bidding strategy to double campaign ROI
Lookalike Modelling
Using a novel 'doc2vec' model to improve the accuracy of lookalike models
Deep Learning to Estimate User Clicks/Conversions
Area Under the Curve (AUC) metric to measure click-through rate (CTR) performance
Feedback Control of Real Time Bidding
Stabilising Effective Cost Per Click (eCPC) while increasing click-through rate (CTR)
Dynamic Pricing - Programmatic Guaranteed & Real Time Bidding (RTB)
Up to 21% revenue increase for publishers
Real Time Bidding (RTB) Technical Monograph
Overview of datasets and research problems
Publisher Floor Price Optimisation in Real Time Bidding (RTB)
Increase in publisher revenue of 35%
Audience Lookalike Modelling
5.5% increase in click-through rate (CTR) performance
Optimising Cost per Action (CPA)
Up to 32% ROI for advertisers
Display Advertising Options
Revenue increase of 40% for publishers